Building a visual identity that felt familiar yet new to Bobcat. Sticking true to the core Bobcat colour palette, while injecting new elements and style 'down to the details'.
Services
Client
Bobcat
Year
2023
Website
Coming 2024
Challenge
To feel new, rugged but inclusive. With a core brand tagline of 'One tough Animal' we looked at the human side of the brand with Unearthing the extraordinary'.
Taking inspiration from my own history in Product Design, from concept art and arrangement drawings, we can look at Bobcat from the inside. The diverse range of perspectives at Bobcat offer distinct ways of doing things.
The Device
The brand system was built on a foundation of building blocks, meaning it was adaptable, but always contained a number of core elements.
Regardless of the medium, the visual representation of Bobcat’s brand is rooted in its building blocks. The components are clean and contained. The message we convey is grounded — that’s what unearthing the extraordinary is about after all.
Full
74 page
brand
guidelines
document
