Consultant and Art Direction building a full brand system for DewTour Olyimpic qualifiers in Des Moines, USA.
Challenge
A fresh visual style for the Olympic qualifier event that encapsulates the
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands, and fans in a celebration of creativity and style.
Goal
We needed to create style that incorporated inspiration from the local landmarks and icons to help tell a story.
This meant new wordmarks, characters and patterns that leant themselves to a multitude of applications and fit the need for branded merch at the event.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.