The brand system was designed to bring 'Great journey's start with Trainline' to life. Underpinned by the commitment to a motion-first creative library, ensuring coherence with the overarching theme of 'momentum'.
Services
Client
Year
Website
Challenge
Trainline wanted fresh, fun new branding across their internal and external facing comms.
‘Great journey’s start at Trainline’ reflected their core brand message while highlighting the possibilities of a career at Trainline.
When most people think of Trainline, they think of the app when in reality Trainline is a FTSE listed tech company, with five global offices. We wanted to highlight that.
Drawing inspiration from the journey lines and stops synonymous with rail travel, I expanded this to build a dot and dash system that ran through all assets with references to tech UI elements denoting an opportunity and a switch in career.
Applications
A system designed to bring journeys at trainline to life in a way that feels distinctive, yet familiar.
The system was designed to be implemented across all platforms including the website, social channels, internal communications, intranet, interior screens, wall decals, and merchandise. It also provides direction on photography and videography. Due to the success of the partnership it lead to the development of europe wide branded events such as Trainfest.
Result
“The whole team at Wiser have been nothing short of awesome to work with, and my team and I have thoroughly enjoyed working with everyone. I know we’ve learnt so much"
We built a comprehensive system, countless assets, builds that ensured the client was brought on as part of the journey and a guide on how to use the system effectively.
Full 111 page guideline document
